Promoting a Circular Economy with Low Plastic Zones on Mediterranean Islands
LooP Zone addresses one of the Mediterranean’s most visible environmental challenges: plastic pollution on tourist islands. Each year, over 200 million visitors contribute to a surge in single-use plastics (SUPs), which make up over 60% of marine litter. Islands such as Formentera, Salina, Skiathos, Vis, and Gozo face increasing pressure, as most local waste systems simply can’t keep pace.
Focus
LooP Zone creates Low Plastic Zones areas where municipalities, tourism businesses, and local innovators work together to prevent and phase out single-use plastics.
- Tourism operators (hotels, beach bars, restaurants) receive tools to measure their plastic footprint and switch to sustainable, reusable alternatives.
- Innovation-driven business models offer alternatives to Single-Use Plastics items.
- Local policies are strengthened to align with national and EU plastic reduction targets.
Built on a three-pillar model –policy, business support, and innovation- LooP Zone is tested locally, shared via a digital platform, and scaled through a regional island network.
Vision
Our vision: transform Mediterranean tourism from a take-make-waste system into a circular economy that protects both people and the sea.
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